Manufacturers are constantly exploring ways to reach out to key markets, especially mature landscapes like the US, and for good reason.
In 2018, pet owners in the US spent a staggering $72 billion on their pets for food, products and pet-related services.
According to a report by American Pet Products Association (APPA), Americans increased spending on pet food by 2.9% to $29.07 billion in 2017 and is projected to have reached $29.88 by 2018.
Historical spending trends for the US market from 1996 to 2018 can be found here.
In comparison with other global pet food markets, the US pegged the highest sales at $29.88 billion. Unit sales of private label dog biscuits and treats was at 66.6 million units.
Furthermore, US dry dog food sales were pegged at $9.2 billion, while dry cat food sales were at $3.8 billion. Find out more about the US pet food industry here.
That said, the US is one mature market that manufacturers and retailers will continue to focus on, especially those who are interested in bringing new brands into a market that shows no signs of slowing down.
Interested in bringing your brand to mature markets like the US? Talk to us about partnerships today.
Read on what it takes to enter the China pet food market.
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