End-to-End Private Label Pet Food Manufacturing in New Zealand

A dedicated lead for every private label partner.

Every private label partner is assigned a dedicated Account Manager who oversees the entire development process.

They act as your single point of contact, translating your brand goals into a clear product roadmap, coordinating internal specialists, and ensuring smooth execution from brief to launch.

With deep experience in the premium pet food category and strong global market insight, our team helps partners identify emerging trends and create commercially relevant, competitively positioned products.

Tailored formulations backed by food technology and nutrition expertise.

Our in-house food technologists and nutritionists work closely with you to develop tailored formulations aligned with your brand strategy and target market needs.

• Custom recipe formulation for dog and cat food
• Nutritional balancing and compliance support
• Ingredient functionality guidance
• Product positioning consultation

With access to 200+ high-quality raw materials, every formulation is built on nutritional integrity, safety, and palatability.

Natural ingredients selected for performance, traceability, and scale.

We source natural, high-quality ingredients from trusted local and international suppliers.

• Natural, minimally processed ingredients
• Wild or free-range protein sources where possible
• No unnecessary artificial preservatives, fillers, or artificial colours
• Strict ingredient traceability and supplier standards

Every ingredient is selected to meet both nutritional performance and manufacturing consistency, ensuring reliable quality at scale.

State-of-the-art pet food production in New Zealand.

Addiction operates a state-of-the-art pet food manufacturing facility equipped with advanced extrusion and processing technologies.

• High fresh meat inclusion systems
• Low-temperature processing methods
• Small and large batch production flexibility
• Custom kibble shapes and sizes for different breed needs

These technologies enable differentiated products that meet modern consumer expectations in premium pet nutrition.

Strict quality systems embedded throughout production.

Food safety is embedded into every stage of our production process. Our facility operates under strict HACCP-based food safety systems aligned with New Zealand regulatory standards.

• Metal detection screening
• Microbiological testing
• Continuous quality control checks throughout production

This ensures consistent product integrity, safety, and compliance across all private label production.

Warehousing, documentation, traceability, and export coordination.

Our purpose-built warehousing and logistics hub supports efficient storage, handling, and global distribution.

• Storage capacity of up to 1,300 pallets
• End-to-end export documentation and regulatory support
• Full product traceability systems
• Coordinated international shipping support

Our experience exporting to key global markets enables partners to scale internationally with reduced operational complexity.

Products designed for nutrition, function, and real pet enjoyment.

At Addiction, innovation is driven by one simple principle: pets must enjoy what they eat.

• Advanced ingredient processing technologies
• Fresh ingredient integration systems
• Natural flavour development based on real proteins
• Continuous improvement in palatability and nutrition delivery

We combine nutritional science with real-world feeding behaviour to create products that are both functional and highly palatable.