More than its rolling plains and pristine mountain ranges, New Zealand has become a bastion for pet food production, with 70 pet food manufacturers operating on the island (New Zealand Pet Food Manufacturers Association, 2018).
Aside from business-friendly policies and regulations, here are five reasons why you should consider manufacturing your brand in New Zealand, with Addiction Foods:
1. New Zealand’s clean environment means premium raw materials.
Regarded as one of the least-polluted countries in the world, New Zealand has become the best place to manufacture pet food, since it is considered free from most diseases such as Mad Cow Disease, and Foot-and-Mouth Disease.
This ensures that raw materials like meat proteins and plant sources are toxic-free, of high quality and are disease-free. This enables New Zealand-produced products gain preferential access into key growth markets, like China.
With over 200 responsibly-sourced raw ingredients to choose from, Addiction Foods provides manufacturers and retailer with a wide array of choices to formulate their own brands, with the best raw ingredients there are.
2. Humanely-sourced animals mean higher quality pet food.
The Animal Protection Index (API), which ranks 50 countries around the world according to their legislation and policy commitments to protecting animals, has given New Zealand an “A’’ ranking because of existing humane animal policies and practices. This means animals are happier and healthier, making the country a great source of protein for pet food, given their lower levels of cortisone, a stress hormone.
As the appeal for high quality pet food grows exponentially, pet owners continue to demand for better-quality food for their pets’ consumption. The raw materials that New Zealand has thus far made it one of the best countries to tap for pet food production.
This means that as New Zealand boasts of a dynamic supply of safe raw materials such as premium meats like kangaroo, brushtail and salmon; herbs; and other nutritional ingredients for pet food production, manufacturers and partner-retailers can contribute to the presence of a strong competitive pet food ingredients sector once they select New Zealand as a source of their raw ingredients for their brands.
3. Manufacturing in New Zealand opens you to bigger markets.
Manufacturers have been attracted to New Zealand’s emerging growth opportunity. Recent studies have shown that pet food is a growing global market and is fast-becoming a profitable industry, particularly in the premium (cat and dog) sector.
New Zealand has become a prime location for the expanding global demand for pet food, mainly due to its growing fame as a safe, free-range supplier of unique meat-based brands and ingredients.
Likewise, its existing bilateral relations to emerging markets such as China, where premium meats and pet food production have seen more stringent policies rolled out in recent months, have opened to bigger opportunities for partnerships to bloom and collaborate in penetrating new pet food landscapes in Asia and beyond.
This means that manufacturers and retailers looking to penetrate markets like China can benefit from partnering with accredited and compliant companies that have extensive experience in exporting and distributing to China.
The right partner means the right mix
The country truly has become the hidden gem for pet food manufacturing. It is no wonder New Zealand’s largest dry pet food manufacturer, Addiction Foods, has decided to call New Zealand its home.
With Addiction Foods’ Private Label, its slew of services and products can help you make New Zealand your brand’s home too, while banking on the business opportunities to reach out to burgeoning pet food markets like China.
Given Private Label’s global reach and proven expertise in bringing partnered brands closer to where the right markets are, working with Addiction Foods Private Label means opening your business to the exponentially growing global premium pet food industry.
Yet the more reason why you should start manufacturing your brand in New Zealand today.
Ask us how we can help you bring your brand to and from New Zealand
Discover how Addiction Foods Private Label can help you enter the China market
