E-commerce has evolved from your basic online shopping in the 80s. We now have online marketplaces, online auctions, pretail, and financial exchanges for currency exchange and trade purposes. Following suit from big brands that have online stores, many small- and...
According to Forbes, 2019 will see pet businesses growing because the pet ownership “has gone from 56% to 68% of all households” over the last 30 years. Let’s check out the trends and see where private labels can have leverage in the growing pet food market. Start...
If there’s one thing private labels can do which national brands might not be willing to, it’s brand customization. Why? Because it would prove to be costly for the big players to do so. Whereas, private labels can manage that without breaking the bank. Customization...
For a time, Chinese products were not popular at all as they were seen as inferior products compared to their imported counterparts by the local market. This has changed. Consumers are now noticing that Chinese products are becoming on a par with imported ones. Once...
One of the reasons why private labels thrive is they have something better to offer. A product innovation or enhancement that the market has been waiting for from their brand of choice but has not seen the time of day. Private labels are afforded this opportunity—to...
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