One of the things that makes private labels take flight amid stiff competition in the market is online selling. Surveys and studies have shown that the Gen Y and Z go for private labels, especially if it’s premium. Take for instance pet food. “Private label dog and cat food and treats pulled in 11 percent, or around $1.6 billion, of total U.S. supermarket, drug outlet and mass merchandiser sales in 2017, according to a study by the Private Label Manufacturers Association and The Nielsen Co.”[*] 

5 Reasons Why Online Selling Works for Private Labels

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