One of the things that makes private labels take flight amid stiff competition in the market is online selling. Surveys and studies have shown that the Gen Y and Z go for private labels, especially if it’s premium. Take for instance pet food. “Private label dog and cat food and treats pulled in 11 percent, or around $1.6 billion, of total U.S. supermarket, drug outlet and mass merchandiser sales in 2017, according to a study by the Private Label Manufacturers Association and The Nielsen Co.”[*]
Start your journey in the private label pet food industry with Addiction Foods. We might just prove to be the right partner for you.
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For further reading:
https://www.shopify.com/enterprise/the-future-of-ecommerce?ref=elkfox
https://www.webfx.com/online-retail-sales.html
https://blog.jdrgroup.co.uk/digital-prosperity-blog/ecommerce-website-benefits
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Reference:
[*] http://www.petproductnews.com/News/How-Pet-Retailers-are-Making-Private-Label-Lines-Stick/
