Considering New Protein Sources for Your Brand

Considering New Protein Sources for Your Brand

As a trend, the search for new protein sources has gained a constant following in recent years.   This has compelled manufacturers to go to the ends of the Earth to find the next frontier for raw ingredients to satisfy the market’s insatiable quest for new protein...
What makes a brand ‘clean’?

What makes a brand ‘clean’?

Clean label is a consumer-driven initiative that anchors itself on transparency and accuracy of ingredients and processes in the pet food industry.   Likely brought about by trends in humanization and the search for premium products for pet food, it isn’t surprising...
Understanding Pet Food Standards Across Key Markets

Understanding Pet Food Standards Across Key Markets

This post presents key organizations who set prevailing standards in three key pet food markets and how these standards affect your own pursuit of private labels directed towards these markets.     All markets are governed by their own set of policies and standards,...
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