If you check the labels of some store brands, you’d be surprised to find out that a big name brand manufacturer is supplying the store brand’s products. Have you ever wondered why some big name brands get into it? Wonder no more as we show you the top reasons why!
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References:
[1] https://www.forbes.com/sites/louisbiscotti/2019/05/02/private-label-brands-roar-at-retail/#5b31a2a38990
[2] ibid.
[3] ibid.
[4] https://mypbrand.com/2018/11/11/92-of-millennials-turn-to-private-brand-iri-private-label-2018/
[5] https://medium.com/new-markets-insights/why-private-label-products-will-be-the-savior-of-retail-a47e217a93f2
[6] ibid.
