PROMOTING WELLNESS

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Product Innovation: Are Private Labels Doing Better?

Product Innovation: Are Private Labels Doing Better?

One of the reasons why private labels thrive is they have something better to offer. A product innovation or enhancement that the market has been waiting for from their brand of choice but has not seen the time of day. Private labels are afforded this opportunity—to...

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The Most Efficient Marketing Roadmap for Private Label

The Most Efficient Marketing Roadmap for Private Label

Deciding to get into the private label industry is one big undertaking. Another is coming up with an efficient roadmap to market your own private label. What will work for you? The following tips might just help you and your private label launch above expectations....

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Know the Difference Between ODM and OEM

Know the Difference Between ODM and OEM

You might be wondering what ODMs and OEMs are, especially now that you’ve been doing your due diligence in exploring the world of private label. Wonder no more as we present to you visually the difference between ODM and OEM.  Now that you know some differences,...

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The Importance of Human Grade Ingredients in Pet Food

The Importance of Human Grade Ingredients in Pet Food

Many pet food brands have claimed that their products use human grade ingredients. But what is human grade? Simply put, human grade means the ingredient is edible enough to be eaten by humans. But that doesn’t mean it’s already healthy for pets to consume food...

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Succeeding with Your First Private Label Brand

Succeeding with Your First Private Label Brand

You’ve set up your private label pet food brand, having been through it all—from choosing the product to the right private label partner. In fact, the pet food products are on your shelves already and in your online store. Sales are okay… but you know it can be...

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Searching for the Best OEM Partner

Searching for the Best OEM Partner

As the private label industry enjoys its renaissance, many are contemplating on partnering with a private label (PL) company or an OEM manufacturer. Truth be told, it’s not easy looking for a business partner, much less for a private label company whom you can truly...

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China’s Potential for Your Pet Food Business

China’s Potential for Your Pet Food Business

Many eyes are on China right now as its local pet food industry registers remarkable growth year-on-year. Get to know the China market and see how your business can fit in in this rapidly growing market. Age of the millennials  More than 75% of pet owners in China are...

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