The presence of private labels has been felt for many years now. It was even noted last year that private label sales grew three times faster than the manufacturer’s brands[1]. This bodes well for those who want to get into the pet food business the private label way....
The rise in sales of organic, natural, healthy pet food is a reflection of the lifestyle of the pet owners. But what really drives the pet owners to buy the kind of pet food for their animals? 1. Pet Owners’ Lifestyle It all boils down to humanization of pets....
Understanding China’s Pet Food Market: An Infographic China is undeniably a growing market for many foreign investors and they are setting their sights on her. One of the industries that is growing rapidly in China is pet industry. It presents a big opportunity...
2018 saw 75 mergers and acquisitions among pet food companies, equipment manufacturers, and equipment suppliers. Some acquisitions involved vertical integration with companies or suppliers purchasing other businesses involved in the supply chain, while other companies...
55% of millennials say they prefer online shopping because of convenience in terms of shipping, delivery, and price comparison.¹ Add this fact to the humanization of pets by many millennials, you get an upward trend on all things premium when it comes to pet...
We have attributed human characteristics to animals longer than we care to remember. We dress them up like people. We talk to them, take them out for walks, and now, feed them gourmet food. Simply put, anthropomorphism is humanizing objects, animate or...