Of Recalls and Partnerships: What brands should do

Of Recalls and Partnerships: What brands should do

In the US, the Food and Drug Authority (FDA) regulates pet food under the Code of Federal Regulations, Part 113 (21 CFR 113).   With 85 million households owning pets translating to new clients in the States who could enjoy the benefits of their brands, manufacturers...
Pet-Related Spending: What it means for your brand

Pet-Related Spending: What it means for your brand

Manufacturers are constantly exploring ways to reach out to key markets, especially mature landscapes like the US, and for good reason.  In 2018, pet owners in the US spent a staggering $72 billion on their pets for food, products and pet-related services.   ...
E-Commerce and What It Means for your Brand

E-Commerce and What It Means for your Brand

E-commerce sales of pet-related consumable products, which include pet food, increased by 53% in 2018, with relation to the 5% growth across online and offline pet products.  In the US, this represented $1.5 billion increase in sales, where Americans spent a total of...
Comparing 3 Markets: US, China, Europe in perspective

Comparing 3 Markets: US, China, Europe in perspective

Manufacturers eyeball three key markets for pet food manufacturing: the US, Europe and China.  Each market is unique on its own terms of pet ownership, regulations, and market potentials for pet-related products and services, such as premium pet food.     Pet...
Millennials & Trends: What they mean for your brand

Millennials & Trends: What they mean for your brand

Millennials are undoubtedly moving the pet food industry at phenomenal rates. Manufacturers have taken notice of the impact that millennial spending has on pet-related brands and of their potential to reshape the industry altogether in the next few years.   These...
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