Ultra-premium pet food has been on the driver’s seat of pet food manufacturing in the last five years. And nothing’s stopping it from stepping on the gas anytime soon. Premiumization in pet food gained traction around 2015, when manufacturers started talking about...
By Andrew Prest, PhD Microbiology Dogs share some carnivorous traits with cats as both lack salivary amylase, have a short gastro intestinal tract and are unable to synthesize vitamin D (National Research Council, 2006). In contrast, there are 3 genes, AMY2B, MGAM and...
In recent years, personalized pet food has started etching its mark on the pet food industry. And manufacturers are taking notice. From mystery boxes, to pet food delivery, personalized pet food is gaining traction among new pet owners, given the convenience and the...
With the humanization of the pet food landscape in recent years, manufacturers are faced with the challenge of continuously assuring customers that their brands advocate transparency across their business processes. Earning and maintaining the trust of customers has...
By Andrew Prest, PhD Microbiology The interest in the adequacy of commercially available pet foods has been growing worldwide, most commercially available cat food contains much more carbohydrate than the 12% carbohydrate exploited as part of a cats’ natural...
5 remarkable benefits of rosemaryHEALTH, News & Trends, Nutrition
