Comparing 3 Markets: US, China, Europe in perspective

Comparing 3 Markets: US, China, Europe in perspective

Manufacturers eyeball three key markets for pet food manufacturing: the US, Europe and China.  Each market is unique on its own terms of pet ownership, regulations, and market potentials for pet-related products and services, such as premium pet food.     Pet...
Millennials & Trends: What they mean for your brand

Millennials & Trends: What they mean for your brand

Millennials are undoubtedly moving the pet food industry at phenomenal rates. Manufacturers have taken notice of the impact that millennial spending has on pet-related brands and of their potential to reshape the industry altogether in the next few years.   These...
Pet Food and Sustainability

Pet Food and Sustainability

By Andrew Prest, PhD Microbiology   ‘Sustainability’ has only become mainstream within the business lexicon in the last 10 years. Sustainability is an extremely difficult concept to define because it is essentially a moral phenomenon by which the conflicting and...
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