How ‘green’ can pet food get?

How ‘green’ can pet food get?

Concerns over the environmental impact of pet food production has grown among advocates and consumers in recent years.   This has prompted the industry to reflect on its expanding ecological footprint that goes alongside its exponential growth, especially in the...
E-Commerce and What It Means for your Brand

E-Commerce and What It Means for your Brand

E-commerce sales of pet-related consumable products, which include pet food, increased by 53% in 2018, with relation to the 5% growth across online and offline pet products.  In the US, this represented $1.5 billion increase in sales, where Americans spent a total of...
Comparing 3 Markets: US, China, Europe in perspective

Comparing 3 Markets: US, China, Europe in perspective

Manufacturers eyeball three key markets for pet food manufacturing: the US, Europe and China.  Each market is unique on its own terms of pet ownership, regulations, and market potentials for pet-related products and services, such as premium pet food.     Pet...
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