The practice of private label manufacturing isn’t new.
In fact, it has become one of the most effective ways to make products and brands stand out from their competition, especially since it gives distributors and retailers better control over production, pricing, and branding, among other benefits.
Likewise, sellers on e-commerce platforms have taken advantage of this business model of late, highlighting its profitable impact to their products and brands. Nowadays many such products are already manufactured using high standards and meet required market regulations before distribution.
By definition, a private label product is one that is manufactured and supplied by one company and offered for sale under another’s brand.
In the pet food industry, private label dog and cat food and treats represented $1.6 billion of the total US supermarket, drug outlet and mass merchandiser sales in 2017, according to a recent report by Neilsen.
Private label manufacturing has made such a huge impact on the pet food industry that major retailers like Amazon have recently ventured into their own private label brands for pet food.
Manufacturers seeking to gain access into new markets can explore building their brands there by partnering with a seasoned private label producer whose foothold on various pet food markets can help increase and realign a brand’s overall potential.
Benefits to your brand
There are many benefits to working with a seasoned private label partner for your brands, especially if you’re looking at manufacturing for a specific market that is either mature or burgeoning. Here are three of those benefits, to name a few:
Better product control
Since your partner-manufacturer has control of the product, its ingredients and the production process, your partner can help design, tweak and align the formulation, either: one, according to what you envision it for the market to be; or two, according to your partner’s expertise and experience working with and in that market. This ensures that in the end, your pet food brand is custom-fit for the distribution channels and markets it is aimed to reach.
Better marketing control
Aside from formulation, your partner-manufacturer can provide insights and input on the label design, the logos and tag lines, based on their wide experience in promoting and developing brands for the markets you’re targeting. This information is vital to you, since it can help reduce the legal and marketing hurdles that many distributors face when entering new markets.
Better brand recognition
Because private label products bear the brand name and packaging design that you created, manufacturing through a seasoned partner will ensure that your brands stay on point with your own vision for the brand and yet have the branding advantage of provenance, quality control and farther market reach, which your partner-manufacturer can provide.
Working with a seasoned partner
You’ll need a partner-manufacturer that can show you the many growth potentials of developing your brand and aligning it with key pet food markets.
Addiction Foods’ private label service is the premier choice for brands pursuing global reach. Proudly family owned, its dedicated facility in New Zealand represents the very best in manufacturing standards.
Operating in the Western Bay of Plenty, Addiction Foods’ pet food production is a reflection of its provenance advantage, while giving its partner-manufacturers the opportunity to enjoy the benefits of quality and expertise across the brands it produces.
With Addiction Foods’ new purpose-built hub that can store up to 1,300 pallets worth of pet food, its warehouse center has been designed to facilitate efficient packaging, shipment and full traceability so that partners can trust in a hassle-free experience from start to end.
As one of only a handful of countries that can export a wide variety of proteins to territories like China, Addiction Foods has helped many of its partners extend their businesses worldwide.
Discover what Addiction Foods can do for you. Ask us about partnerships.
Interested in accessing the China pet food market? Here’s how.
Follow us on LinkedIn for more updates on trends, markets and partnerships.
