Millennials are undoubtedly moving the pet food industry at phenomenal rates. Manufacturers have taken notice of the impact that millennial spending has on pet-related brands and of their potential to reshape the industry altogether in the next few years. These...
By Andrew Prest, PhD Microbiology ‘Sustainability’ has only become mainstream within the business lexicon in the last 10 years. Sustainability is an extremely difficult concept to define because it is essentially a moral phenomenon by which the conflicting and...
Ultra-premium pet food has been on the driver’s seat of pet food manufacturing in the last five years. And nothing’s stopping it from stepping on the gas anytime soon. Premiumization in pet food gained traction around 2015, when manufacturers started talking about...
By Andrew Prest, PhD Microbiology Dogs share some carnivorous traits with cats as both lack salivary amylase, have a short gastro intestinal tract and are unable to synthesize vitamin D (National Research Council, 2006). In contrast, there are 3 genes, AMY2B, MGAM and...
With the humanization of the pet food landscape in recent years, manufacturers are faced with the challenge of continuously assuring customers that their brands advocate transparency across their business processes. Earning and maintaining the trust of customers has...
5 remarkable benefits of rosemaryHEALTH, News & Trends, Nutrition
