Ultra-premium pet food has been on the driver’s seat of pet food manufacturing in the last five years. And nothing’s stopping it from stepping on the gas anytime soon. Premiumization in pet food gained traction around 2015, when manufacturers started talking about...
In recent years, personalized pet food has started etching its mark on the pet food industry. And manufacturers are taking notice. From mystery boxes, to pet food delivery, personalized pet food is gaining traction among new pet owners, given the convenience and the...
With the humanization of the pet food landscape in recent years, manufacturers are faced with the challenge of continuously assuring customers that their brands advocate transparency across their business processes. Earning and maintaining the trust of customers has...
As a trend, the search for new protein sources has gained a constant following in recent years. This has compelled manufacturers to go to the ends of the Earth to find the next frontier for raw ingredients to satisfy the market’s insatiable quest for new protein...
Clean label is a consumer-driven initiative that anchors itself on transparency and accuracy of ingredients and processes in the pet food industry. Likely brought about by trends in humanization and the search for premium products for pet food, it isn’t surprising...
Being in control of what goes into your private label offers more transparency for your supply chain in the long run. By customizing your brand according to your customers’ needs, you are assured that your product can reach more of your target markets and gain better...
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